1.
Services Marketing Integrating Customer Focus Across the Firm
by Zeithaml, Valarie A., Bitne...
ISBN: 9780072312218
List Price: $133.85
2.
Designing a Winning Service Strategy: 7th Annual Service Marketing Conference Proceedings (P...
by Bitner, Mary J., Crosby, La...
ISBN: 9780877571957
List Price: $27.00